The weekend will showcase and celebrate strong talented women across generations and I’m proud to be a part of such a special weekend! This is for us and by us,” added Mari Davies, vp of booking and talent at Live Nation Urban. “Mary’s story and career are so inspirational, relatable, and triumphant. “I’m so grateful to all of the performers, vendors, and participants for committing themselves to our inaugural event and I am so excited to do this in a city that has been rocking with me since the very beginning of my career,” continued Blige. The festival is also partnering with dozens of local, minority, and female-owned businesses and vendors to help cultivate the best experience for attendees. We felt like after two years of being inside and having to endure so much, that this was the type of experience that people, especially women, deserved.” “Each time, the people in the room would share a story, oftentimes of heartbreak or pain, but they always ended with joy and love and how their girlfriends or mom or sister helped them find their voice and strength.
“The idea for the festival came to us after early listening sessions of my latest album with my family and friends and women in the industry,” said Blige.
The nine-time Grammy award-winning singer and her partners - Nicole Jackson, vp of MJB Inc., and Ashaunna Ayars marketing maven of The Ayars Agency - have assembled a team of women to lead every arm of the festival from production to communications.
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